We publish a quarterly newsletter that deals with a variety of marketing research issues. Some of the topics covered include the following:
Twelve Questions to Ask Yourself When Determining Sample Size - Discusses the roles of statistical accuracy, incidence, population size, face validity, budget and timing as well as other factors that can impact sample size.
Using Marketing Research As A Sales Tool - Deals with how smart companies use marketing research to both prove the superiority of their products and the extent to which the marketplace prefers their products over the competition.
Determining Attribute Importance Using Conjoint Measurement - Illustrates how conjoint is set up to indirectly measure the importance individuals/groups place upon alternative aspects of a product or service. Shows how to determine what changes in a product or service, if any, will maximize its desirablity.
