We have experience conducting many different types of studies, including...

• Advertising and copy tests
• Advertising claims substantiation
• Concept tests
• Customer satisfaction studies
• Employee studies
• Readership studies
• Image studies
• Name tests
• New product evaluations
• Package tests
• Positioning and segmentation studies
• Taste tests
• Tracking studies (awareness and image)
• Trademark infringement studies (likelihood of confusion, secondary meaning, genericness)
• Sales forecasting for consumer non-durables, consumer durables and business products